Features, Press

ELIE SAAB Launches The Girl Of Now Initiative To Inspire The Next Generation Of Female Leaders

Girl Of Now Initiative - Elie Saab - Womena
(L-R) Farah Al Qaissieh, Muna Al Gurg, Elie Saab Jr., and Elissa Freiha

ELIE SAAB collaborated with WOMENA, a regional women’s investment platform, by hosting a high tea and inspirational talk at Ayyam Gallery as part of the Girl Of Now Initiative, an ELIE SAAB brand activation supporting women leadership, empowerment and the importance of educating the youth. This event is a first of a series of ongoing activations supporting the initiative in shedding light on female achievers of Now, by highlighting their accomplishments, regionally and globally.

The event, featuring three inspirational speakers, hosted a gathering of prominent female figures from the Middle East; all sharing their own experiences in entrepreneurship, investment, leadership and breaking stereotypes.

Elissa Freiha, founder and CEO of WOMENA, welcomed guests by sharing her own story of entrepreneurship and engaging women in the economy in a sustainable way. She expressed, “Women are the real game-changers in this region, and yet we rarely see them in the spotlight. We need to be more outspoken about our accomplishments because when we are, it’s contagious.”

Elissa was joined on stage by Retail Director of Essa Saleh Al Gurg Group and Philanthropist Muna Al Gurg, who stated that: ‘Women from different backgrounds coming together and sharing their stories enables them to inspire each other and places their skills and strengths in perspective’.

While tech entrepreneur and founder of Stutter UAE Farah Al Qaissieh emphasized on the fact that “confidence comes from within and being able to share my journey with everyone else has enabled me to find my voice and the voice of a previously unknown demographic of stutterers.”

Hosted at Ayyam Gallery, a leading arts organization in the Middle East, with the works of Samia Halaby a renowned abstract painter and an influential scholar of Palestinian art complemented the gathering being a pioneer female artist herself, dressing the walls.

About Girl Of Now Initiative
As women around the world put their knowledge to work, ELIE SAAB’s Girl Of Now Initiative is on a mission to encourage those who have built successful stories and careers, inspiring generations of young achievers to follow in their footsteps. A mission to spread awareness around the accomplishments and leanings of these ambitious and driven women. A mission to empower the female youth to go further, reach higher and perhaps become leaders of tomorrow.

The initiative serves as yet another drive within the brand’s already ongoing activities that supports potential talent, which include mentorship through the Lebanese American University’s Fashion Design Bachelor Program, involvement in PROJECT RUNWAY ME, and partnership with the Hyeres Fashion and Photography Festival. www.thelightofnow.com/goni #GirlOfNowIntiative

About Womena
WOMENA is a UAE-based organization that promotes innovation, investment and inclusion by empowering women to invest in startups.

Through bi-monthly pitch events, an angel investment platform and educational workshops, WOMENA has fostered a collaborative community of motivated, proactive female investors, with an interest in business and economic development. With strong ties to innovation hubs around the world; in Silicon Valley, New York and London, as well as forty signed partnerships and connections to 400 financing and entrepreneurial entities, WOMENA stands at a unique crossroads to be able to foster growth and diversity in the MENA ecosystem.

The result of WOMENA’s endeavors is more women in business, more women on boards, more funded entrepreneurs, and a stronger, more inclusive economy.