Farah El Masry, Co-founder and Creative Director at The Doodle Factory

In our third video feature of The Doodle Factory, an Egypt-based startup who wants to empower underprivileged children by turning their work of art into creative lifestyle products, we chatted with their Co-founder and Creative Director, Farah El Masry.

“What we are trying to do is to empower them for who they are, and not just out of sympathy,” she explained. “This is why we really try to use the artwork as raw as it can be, and we don’t add; we recreate from what we already have.”

Watch this video to learn more about their creative process. Don’t forget to watch more about The Doodle Factory on our playlist: