Investment Process

We receive numerous questions from entrepreneurs about our investment process. Hopefully this post will clarify any questions you may have about the investment process!

Application Cycle

WOMENA has one pitch meeting every month. Applications to pitch are open and ongoing.


Initial Application: In order to be considered for an investment, interested entrepreneurs must fill out an application form here

Initial Review: WOMENA staff will review the company’s application and supporting documents. If we believe that the company is a good fit, the entrepreneur will be contacted by the WOMENA team via email to set up a first meeting.

First Meeting: During the first meeting/call, a conversation will be had between the entrepreneur and a WOMENA team member to further discuss the company and the business plan, including the current status and future plans of the company. If there is continued interest after this meeting, the company will proceed to initial due diligence.

Initial Due Diligence: In the initial due diligence stage, a due diligence expert from WOMENA will assess all aspects of the business plan, including market size/opportunity, competition, competitive advantage, financial projections and team members. At this stage, initial discussions regarding valuation and terms will also occur, to ensure that there is potential for an investment to be made. It is crucial that entrepreneurs are in contact with the WOMENA team at this point to answer any questions in order to move the process along quickly.

Term Sheet or Convertible Note Negotiation: After successful due diligence, WOMENA will present the company with a proposed term sheet that outlines the expected terms of the investment according to industry standards.

Pitch Preparation: Once the company has been approved to pitch and the term sheet negotiated, the entrepreneur will be asked to prepare materials for the pitch according to WOMENA templates. Upon submission of materials, a WOMENA team member will review them and schedule a call to offer edits and presentation coaching. WOMENA members will be provided with an overview of each company scheduled to present at the dinner.

Meeting Pitch: At the pitch dinner, the entrepreneur has 8 minutes to present the pitch to our entire membership, followed by 10 minutes of questions and answers. At the conclusion of the pitch, investors will be asked to indicate their interest on a survey and to list any additional questions they have.

Further Due Diligence and Commitments: Any further questions or concerns potential investors have will be addressed, with WOMENA staff acting as the intermediary between the entrepreneur and the investors. Investors will then be provided with a complete due diligence report for their review. Upon review of the document, interested investors will make a hard commitment to invest in the company.

Funding and Monitoring: Once investors have committed and all parties are satisfied with the terms of the investment, investors will transfer their investment to WOMENA SPC, the entity that will then invest in the company. A copy of the agreement will be given to investors for their records. It is expected that entrepreneurs will continue contact with WOMENA via regular reporting and updates. WOMENA and investors in the company will also be available to access for their network and other related resources.