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Storytelling: Offline impact with online tools

“What we really connect with when we talk to a person is when we know what they care about,” says Mathias Haas, CEO of SuperSocial and speaker with Red Bull Amaphiko.

Mathias guided the Womentum 19 cohort in a workshop on storytelling for social media and content marketing. Exploring the importance of disabling our belief system and the subconscious mind being a playing field for marketing.

“They don’t buy the product,” adds Mathias, “They buy the story.”

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