“We wanted to build a brand on the idea that before you want to fund the project, you like our designs,” says Yasmine Khamis, CEO and co-founder of The Doodle Factory, an Egypt-based startup that makes lifestyle products designed with the doodles of children in need.
“When you discover this design is by a child that needs help – it’s mind blowing,” she adds. Proceeds from product sales go toward funding the medical, educational and sheltering needs of children in communities identified by partner NGOs.
Along with her co-founder Farah El-Masry, creative director of The Doodle Factory, the two friends have launched seven collections since 2016 and have expanded to more than 15 different products.
When working with children, Farah encourages them to be as creative as they can be and to express themselves freely, then she takes elements from their doodles and creates bright, colorful patterns to use in the product design. “This is the nicest thing about the concept, we can literally put it on anything,” she says.
Check out The Doodle Factory for a thoughtful gift this Ramadan that will go to helping one of the children in need.