I own womena. Google me for more.

I’ve been telling stories for as long as I can remember, mainly as a writer and sometimes poet. I studied media and worked as a journalist and editor in Egypt for many years (co-founding a couple of media platforms along the way). When I joined Womena in 2018 I dove into the world of video and became a producer and director, and slowly pivoted the company toward a full-on regional media platform. Whether it’s a script, article, caption or headline, I obsess over the details of how we tell stories and how we convey nuanced, authentic narratives. I’ve always found a certain fluidity between journalism and creative writing, both as a way of documenting the memories of certain moments – be they historical or intimately personal – and as a way of processing the experiences we go through. In what feels like another life, I co-authored a book ("Tahrir Memoirs") with a group of writers and bloggers about Egypt’s 18-day uprising in 2011.

Photos, videos, and documentaries are my forms of speaking. While studying radio and TV production at Cairo University, I fell in love with the way the camera allowed me to express myself and see the world - mainly because I think I’m dyslexic. The world makes sense through a camera, don’t you think? If I'm not answering my phone, it’s because I am having a one-on-one therapy session with my dog.

You’ll find me where forgotten ideas go, with a garden of towering books over my head. Born in Sri Lanka and raised in the UAE, I share in the unique shapeshifting gifts of third culture kids. I’m a silent and enthusiastic (sometimes) observer of the many ways in which humanity chooses to exist. Currently, I’m a Philosophy major at the University of London because I absolutely refuse to be palatable despite being adaptable - invite me to your dinner parties, I will bring the poets and Scorpios with me.

After 15 years in Canada (you can ask me about it later), I moved back home to Egypt in 2019. As a way to give back to the region, I set out to be a part of the growing entrepreneurial ecosystem and found Womena. I started the journey as the program manager of the Womentum Accelerator and pivoted my career to become a producer when I understood the potential of storytelling. When I’m not supporting the Cairo team in making the magic happen, I go diving to disconnect from the chaos and noise of the surrounding world. I’m in my element when I’m underwater, taking part in a world you do not see above it.

I love connecting deeply to people and things, but being someone who finds it difficult to express themselves using words, I grew to be deeply passionate about all forms of art, especially film. Studying media design at the German University in Cairo allowed me to touch the intangible worlds around us and learn about the magical process of creating films (it also made me discover the nerd in me). At the same time, I love movement and the joy it brings - sports, games, activities, sign me up! I also really love laughing, funny people are my favorite kind of people.

Despite seeing the weight of the world, I still have a lot of hope for humanity because people are born good originally. I believe that we can decrease this weight if we helped each other, were nice and patient & advocated for whoever can't do it for themselves as the hand of help can be a ray of sunshine in a cloudy world. Being a person who believes in that, and also a writer & a feminist made me find a meaning to my work & life at Womena. Womena is the home I choose to belong to.

I’ve always been fueled by creativity and curiosity—whether I’m designing, cooking, or thinking of ideas to bring to life. After finishing my studies in Fine Arts in Cairo, I took a slight detour into the business world, working in business development and marketing with multinationals abroad and startups in Egypt. My love for exploration and desire to make an impact have been guiding my journey, and eventually led me to Womena, a space where I feel I'm able to bring all my experiences and passions together, and deepen my love for storytelling.

I craft stories from data — yes, I’m that person who gets excited about spreadsheets. You can call me a Digital Strategist, Growth Hacker, or Audience Developer, but at the core, I’m a data-driven storyteller, transforming metrics into meaning and insights into impact. This can mean choosing the perfect 3-second hook for a Reel, A/B testing a headline, or creating a launch campaign for a new series or podcast. Over the years, I helped brands and businesses refine their messaging and achieve their KPIs. Joining Womena marked a turning point in my career, a shift from corporate goals to a mission rooted in equity and impact. My commitment to social impact is grounded in a constant questioning of power and justice. At Womena, I design and execute a growth strategy to amplify voice and vision. I use data to connect the dots between our mission, our audience, and potential partners. Here, data becomes a tool for reshaping narratives, challenging systems that silence, and creating space where new voices emerge.

Doing social media and digital communications with a cultural focus. I love that I get to utilize my academic background as a Marketing & Advertising major at Cairo University to create and curate meaningful content. I enjoy listening to people, observing, absorbing, and sharing about various experiences from my own perspective across different mediums. I find tranquility in journaling, listening to chill music, or playing my guitar. Also... I'm a professional caffeine consumer (need to tone it down)